Jhay Davis
Professional Game Designer | Technologist | Automotive Enthusiast
Current
- State Farm – Enterprise Technology Manager
- Driving enterprise-level MarTech strategy and digital experience design for Agent Web.
- Directing Social Media publishing platform strategy and compliance technology integration
- Search Engine Marketing/Search Engine Optimization/Landing Page Experience Design & Development
- Vision and Strategy development for SEO/SEM and Conversion Rate Optimized web experiences to support enterprise Marketing Department strategies
- Leadership of Agile Software Development Teams
- Strategy and implementation of digital product enhancements
- Oversight of development of continuous delivery pipelines
Hero Rocket Games – Creative Director and Chief Engineer
- Technical Development and Experience Design – gameplay features, based on the design.
- Develop effective concepts designed to fulfill strategic objectives, carry concepts through development, and refinement of direction.
- Establish a visual style that complements and enhances the creative game design based on game system technical capabilities.
- Ideate, develop and support creative solutions for Ad Sales and Business Development.
- Lead technical solution design, production platform selection, and establish Test Driven Design culture
Prior
- State Farm – National Digital Manager
- Development of digital strategy and future vision for a national network of 19,000 Agent Microsites
- Established national creative direction and technical scope for Agent Marketing Sites
- Responsibility and oversight of national Search Engine Marketing program and multi-million dollar budget
- Responsibility and oversight of national Search Engine Optimization strategy and execution
- Social Media publishing platform RFP, selection, and continual vendor performance evaluation
- Vision and Strategy development for nex-gen Social Media compliance platform implementation using Natural Language Processing
Prior
- State Farm – Sponsorship Coordinator
- Planning and execution of the State Farm Bayou Classic
- Established creative direction for print and digital
- Developed social media engagement strategy and promotional events
- Oversight of entertainment and celebrity acquisitions such as Steve Harvey, Sinbad, Morris Day & The Time
- Event budget planning and reconciliation
Prior
- State Farm – Social Media & Digital Analyst
- Technical design and development of the 50 Million Pound Challenge
- Established creative direction for website
- Developed national social media engagement strategy
- Oversight of external vendor agencies
- Design of vendor performance compensation plan
Education
- Academy of the Arts – Interaction Design & U/UX, Master Degree Candidate
- Southern Methodist University(SMU) – IT Full Stack Developer, Professional Education Program
- IT Senior Management Forum – Management Academy Graduate
- University of New Orleans – BS, Marketing
- Agile SCRUM Product Owner Certification