About Jhay Davis

Customer Insights | Experience Design | Engineering | Marketing

Experience

  • State Farm – Technology & Operations Executive Staff Director, LDA
  • Development of enterprise-level IT Tech strategy and coordination with strategic business partners
  • Development of Enterprise Technology Prioritization Operating Model 
  • Vision and Strategy development for senior executive online engagement and marketing

Hero Rocket Games – Creative Director and Chief Engineer

  • Technical Development and Experience Design – gameplay features, based on the design.
  • Develop effective concepts designed to fulfill strategic objectives, carry concepts through development, and refinement of direction.
  • Establish a visual style that complements and enhances the creative game design based on game system technical capabilities.
  • Ideate, develop and support creative solutions for Ad Sales and Business Development.
  • Lead technical solution design, production platform selection, and establish Test Driven Design culture
  • State Farm – Enterprise Technology Manager 
  • Driving enterprise-level MarTech strategy and digital experience design for Agent Web.
  • Directing Social Media publishing platform strategy and compliance technology integration
  • Search Engine Marketing/Search Engine Optimization/Landing Page Experience Design & Development
  • Vision and Strategy development for SEO/SEM and Conversion Rate Optimized web experiences to support enterprise Marketing Department strategies
  • Leadership of Agile Software Development Teams
  • Strategy and implementation of digital product enhancements
  • Oversight of development of continuous delivery pipelines
  • State Farm – National Digital Manager 
  • Development of digital strategy and future vision for a national network of 19,000 Agent Microsites
  • Established national creative direction and technical scope for Agent Marketing Sites
  • Responsibility and oversight of national Search Engine Marketing program and multi-million dollar budget
  • Responsibility and oversight of national Search Engine Optimization strategy and execution
  • Social Media publishing platform RFP, selection, and continual vendor performance evaluation
  • Vision and Strategy development for nex-gen Social Media compliance platform implementation using Natural Language Processing 
  • State Farm – Sponsorship Coordinator 
  • Planning and execution of  the State Farm Bayou Classic
  • Established creative direction for print and digital
  • Developed social media engagement strategy and promotional events
  • Oversight of entertainment and celebrity acquisitions such as Steve Harvey, Sinbad, Morris Day & The Time
  • Event budget planning and reconciliation

Education

  • Arizona State University –  Complex Systems Design, Masters Degree Candidate 
  • Academy of the Arts  – Interaction Design & U/UX, Masters Degree 
  • Southern Methodist University(SMU) – IT Full Stack Developer, Professional Education Program 
  • IT Senior Management Forum – Management Academy Graduate,  Valedictorian -Class of 2020
  • University of New Orleans – BS, Marketing 

C